Over the past few weeks here at The Internet Time Machine, we have showed you how you can get into some of the most popular niches on the Internet, such as weight loss and yoga, without having to deal with the competition and without having to deal with high cost per click rates in your PPC advertising. We wanted to show you how you can easily market with these niches because many people feel that there is no sense in even attempting to market in those niches due to the amount of competition that is presently out there.

Today we would like to share with you another niche that is very competitive and how you can get into the niche by simply changing up a few things in your marketing campaigns. We are talking about the dog niche and we recently found out some pretty interesting stuff regarding natural dog health remedies. We found this niche by using the core trends analysis function of The Internet Time Machine’s niche marketing software when we searched for the generic keyword “health”. Natural dog health remedies showed up at number 49 in the core trends analysis, so we decided this would be a good niche to research a little further.

If you do a Google search for natural dog health remedies, you will notice two things right away. The first thing you will notice is that there are a lot of PPC ads that show up under this key phrase. The second thing you will notice is that there are over 40 million results that show up in Google for this key phrase. Therefore, you are probably wondering why we are talking about this niche when there are a ton of PPC and organic results for it?

The key is having the ability to break down niches into sub niches in order to achieve the desired marketing result. In the video above, we show you just how to do this and how we found a bunch of different sub niches in relation to natural dog health remedies. Sometimes you will find terms in the ITM that are very generalized that are gaining in popularity, but it takes one more step in order to get the niche drilled down to the point where you are reaching Internet users without having to rake your way through the competition.

A very important tool to use is the Google Adwords keyword tool. When using this tool, it will help you find different key phrases and words that relate to the niche that you want to market. It will also show you the amount of searches each key phrase it comes up with receives every month. Even if you are not interested in starting a PPC campaign for the keywords this tool shows you, the option is always there to start an SEO or organic campaign so that your website shows up on the front page of Google’s search results for the sub niche that you are marketing.

Take a stroll on over to the second part of this video series about natural dog health remedies to see some of the exact key phrases we found using the Adwords keyword tool and how you can implement them in your marketing campaigns.

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