ITM Marketing Blog

Do I Need To Have A Blog To Market Online?

ShareOne of the decisions that you’re going to be faced with when you decide to get into Internet marketing is whether or not you need to have a blog. Are blogs overrated or are they a vital tool that you need to have in order to be successful in marketing your business online? Let’s take […]

Posted on October 28th, 2011 by in Blogging, Content Marketing, General, Internet Marketing, marketing tips / Tagged , , , / Leave a comment

Content Scrapers Beware! How To Protect Your Blog. (GUEST POST)

ShareImitation is the sincerest form of flattery. So, when someone copies your work, you should be delighted, right? Not necessarily.   We at Software Advice have been active bloggers for quite some time, and as a result, have often had our content “borrowed” by other websites. Going along with the above adage, we weren’t bothered […]

Posted on June 7th, 2011 by in Company Branding, Content Marketing / Tagged , / 6 Comments

How You Should Really Feel About Duplicate Content

ShareOne of the most time consuming parts of owning a blog, a website or marketing online is the content that has to be written in order to bring people to your website and to get them interested in what it is that you are offering. Due to the amount of time that it takes to […]

Posted on February 3rd, 2011 by in Blogging, Content Marketing, General, marketing mistakes, Search Engines, SEO / Tagged , , , , / 33 Comments

What is Content Marketing and Why You Need It

ShareStraight forward, content marketing involves the following: Developing Content The first step of content marketing involves the development or creation of content; (articles, stories, opinions, information etc). This is the writing process that involves coming up with a good idea that is both valuable, needed and important. Making Content Available The next step of content […]

Posted on January 3rd, 2011 by in Content Marketing, General, Internet Marketing, marketing tips / Tagged , , , , , / 156 Comments