ITM Marketing Blog

Should You Manage Your Own PPC Ads?

ShareIn the world of Internet marketing, PPC ads are a desirable way to drive traffic to a website. When you can get your PPC ad on the first page of the search engine results, there’s a decent chance that it will be seen and clicked on. Of course this isn’t always the case, but we’ll […]

Posted on March 29th, 2012 by in PPC Marketing, Search Engines / Tagged , , , , / Leave a comment

PPC Affiliate Marketing Explained

ShareThere are two sides to PPC marketing. The first side has to do with advertising your website in the search engines using a pay per click program. When a user clicks on the ad you place in the search engine, you get charged per click. The other side has to do with PPC affiliate marketing, […]

Posted on January 22nd, 2012 by in Affiliate Marketing, Make Money Online, PPC Marketing, Small Business / Tagged , , , , / Leave a comment

What Are PPC Negative Keywords?

ShareYou unleashed a major PPC campaign for your website or landing page and your site has received a ton of traffic from the campaign. The problem is that even though users are clicking on your pay per click ad, you’re not getting the conversions that you hoped for. There could be a few different reasons […]

Posted on January 16th, 2012 by in Internet Marketing, marketing mistakes, marketing tips, PPC Marketing, Search Engines, Small Business / Tagged , , , , / Leave a comment

The Top 5 Benefits Of Using A PPC Consultant

ShareOne of the major challenges that presents itself to online business owners, website owners and even the general blogger is how to get traffic to their website. While search engine optimization (organic SEO) is one of the best ways to accumulate website traffic over time, it doesn’t tend to work so well when you need […]

Posted on January 9th, 2012 by in Internet Marketing, marketing tips, PPC Marketing / Tagged , , , / Leave a comment

Learn Internet Marketing Lead Generation

ShareIn Internet marketing, in order to create sales, you first need to create leads. If you have an online business or website, you may not realize that some of the work that you’re doing is regarded as lead generation. The definition of lead generation varies depending on the source you obtain it from, but the […]

Posted on December 27th, 2011 by in Internet Marketing, marketing tips, PPC Marketing, Search Engines, SEO, Small Business, Video Marketing, Viral Marketing / Tagged , , , , / Leave a comment

Should You Invest in SEM Alone?

ShareWhile SEM (search engine marketing) encompasses several different strategies, this article’s focus is around paid search engine marketing. Once a website is set up and complete, the next choice that the website owner has is how they’re going to market it online. SEO is a valuable resource but it does take time. Until you can […]

Posted on September 7th, 2011 by in General, Internet Marketing, Make Money Online, marketing mistakes, marketing tips, PPC Marketing, Search Engines, Small Business / Leave a comment

The Major Differences Between SEM and SEO

ShareThere are a couple of terms that go hand and hand with Internet marketing that are often confused for each other. SEM and SEO (search engine marketing and search engine optimization) may sound similar but did you know that they have very little to do with each other? There are major differences between SEM and […]

Posted on September 4th, 2011 by in Content Marketing, General, Internet Marketing, link building, marketing tips, PPC Marketing, Search Engines, SEO, Small Business / Leave a comment

4 Reasons to Use Facebook Ads

ShareYou’ve been on Facebook, you may have even decided to create a page for your business and you’ve become quite good at promoting your business online through social media, but now what? Facebook is a powerful tool and most business owners understand how it can benefit them by now, but many are still hesitant to […]

Posted on June 20th, 2011 by in Facebook Marketing, General, Internet Marketing, Internet marketing in social media, marketing tips, Networking, PPC Marketing, Small Business, Social Media & Networking / 7 Comments

Are Pay Per Impression Ads Worth it for Internet Marketing Campaigns?

ShareIf you’re looking for an inexpensive way to get your website noticed, than you may have realized that pay per impression advertising rates are typically cheaper than pay per click rates. This isn’t always the case but it’s quite common. Due to that, you may be thinking that you should try out pay per impression […]

Posted on March 5th, 2011 by in Internet Marketing, marketing tips, PPC Marketing / 29 Comments

How Much Should You Invest in PPC Campaigns?

ShareIf you’re not seeing the Internet traffic that you’d like to see coming to your website or if you’re just starting out and you want instant traffic, then PPC is something you have probably thought about. The problem with PPC (pay per click) advertising however is that it does cost money and that’s a tough […]

Posted on March 4th, 2011 by in General, Internet Marketing, marketing tips, PPC Marketing / 36 Comments