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5 SEO Tips You Might Not Know

5 seo tipsNew to SEO? As you’ve probably figured out by now, search engine optimization is a vast field that includes several different sub-areas. Even if you’ve been trying your hand at optimizing your website for a while now, it can take years to learn a good deal of information about SEO. Then of course, once you actually feel like you’re getting ahead, search engine algorithms change and you’re back to square one. All you can do is learn what the current best practices are and go from there. To add to your knowledge base, here are 5 SEO tips that you might not know.

1. Lacking a Meta description may be confusing Internet users

If you don’t define a Meta description for your website, one will be defined for you by the search engines. Not only will one be defined based on what the SE’s consider to be relevant information about your site (even if it’s not), the description may change if you update the page with new information or if the search engines feel that another piece of content is now more important than what used to display.

What the SE’s choose for your Meta description may not be the most accurate representation of the information, services or products that you offer on your website. If the description that shows up in the search engine results isn’t relevant, it can hinder your click through rate. If a user isn’t sure what your website is about, they won’t click and of course that’s going to take a big toll on your traffic (or lack thereof). On a side note, if your site’s description isn’t accurate and relevant and a user does click through, they’re not going to get a good user experience once they realize that your website isn’t what they’re looking for.

2. A number won’t get you traffic

Too much emphasis has always been placed on Google’s pagerank. This isn’t implying that pagerank isn’t important but what’s a number going to get you if your website isn’t getting any traffic? One of the most frequent mistakes site owners will make is that they’ll focus on obtaining a high pagerank over focusing on where their website shows up in the search engine results for their preferred keywords. Yes, pagerank is valuable and important but if you have a high pagerank but your site is showing up on page 5 for certain keywords that you’re after, you’re not getting traffic under those keywords, which will affect your site’s overall success.

3. You need to check your website stats

Trying to figure out how to properly optimize your website without knowing your website statistics is like standing on the edge of a cliff with a blindfold on. Either way, the outcome probably won’t be what you’re hoping for. You need to know your keywords, you need to know how your website is being found, you need to know if there are certain times of the year where your website traffic spikes, you need to know what content your visitors go to the most and that’s just the start of things. The only way that you’re going to find out this information is by knowing your website stats. Once you know the numbers, you can start to improve them.

4. Use long tail key phrases to reach your targeted audience

Another big mistake that’s often made is that website owners will focus on simple, one-word keywords that are very generic and also happen to be highly competitive. But when you think about it, if a person is wondering how to write a resume, are they going to go to Google and simply type in “resume?” More than likely, they’re going to go to Google and type in “how to write a resume.” Here are a few more examples:

Keyword: “money”

Example long tail phrase: “how to manage money”

Keyword: “online dating”

Example long tail phrase: “online dating website for New York City” (think regional when possible and applicable)

Keyword: “dieting”

Example long tail phrase: “best diet with no exercise”

5. Code matters

Minor website coding errors are common. Matter of fact, if you validate the code of even the most popular and well respected websites, you’re still going to find minor coding errors. A problem can occur however if there are too many coding errors; if the errors cause your website to be slow, if they diminish the quality and user experience of your website and if they prevent pages on your website from being indexed (to name a few of the problems that can occur). There are quite a few free website code validation services out there and it only takes a few moments to check. If you do happen to find errors, it’s best to get them fixed to improve your website’s overall quality score.

As you can tell from the SEO tips above, the process encompasses various tactics and strategies. When you’re optimizing your website, it’s important to remember that it’s not a task that you can complete in a day and then forget about it. You’re going to need to continuously work on it in order to see the best results over time.

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Posted on February 9th, 2012 by in General, Search Engines, SEO, Small Business / Tagged , , , , , / Leave a comment

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