If you’re looking for a few different strategies to integrate into your online marketing plan and you don’t use YouTube, then you may want to check into the following information. Even if you do already use YouTube as part of your Internet marketing strategy, then you may still be able to gain some knowledge or different ideas.

Here are 4 ways to use YouTube in your Internet marketing strategy:

1. Tutorials

No matter what you’re marketing online or how you’re marketing online, you have a wealth of information that you could potentially pass on to others. Some people learn while reading while other people learn better visually. Tutorial videos are a great way to show people what you know and show people how to do things on a visual and more personal level.

2. Sense of Humor

People tend to easily relate to a good sense of humor. Even if you’re just talking about your business, marketing, your products, your website or any services that you offer, it’s good to keep it light. Humor shouldn’t be over the top or offensive but it’s refreshing to be watching a video with someone in it who can make a little fun of themselves and keep the mood fun.

3. How Things Work

If you sell or are marketing physical products, YouTube videos are a great way to show people how your products work. It lets the viewer get to know you and the product a little better and it may make them feel more connected.

4. Q & A

If you notice that you have a lot of questions coming in from those who visit your website or those who are interested in the products that you’re marketing, then recording a question and answer session and using on YouTube would be a great way to reach out to your customers and provide them with the answers that they’re looking for.

There are a ton of different ways that you can use YouTube in your Internet marketing strategy. Whether you are getting views from organic traffic, referrals, or did you know you there are companies that you can buy YouTube views ! From simply videos where you speak to your audience, to more interactive videos where you’re showing them how to work something or how to get something done, it can easily be recorded and put up on YouTube.