ITM Marketing Blog

Internet Advertising Methods In 2013

Internet advertising spends have been increasing significantly over the past few years as more and more people become literate in matters surrounding HTML and web standards. However, the biggest push for internet advertising is the massive audience that’s present on the internet compared to the traditional Medias like TV, radio, print and so forth. For marketers, product campaign choices will definitely pick the internet as a viable advertising channel, moving forward.

Here are some of the common internet marketing strategies to expect in 2013.

 

Pay Per Click (PPC)

 

Pay per click has been around for many years and will still be around for years to come. This kind of advertising entails getting click ads out there to the right audience and then working to convert these visits/clicks. Despite the fact that research has shown a massive decline in efficiency for this model of online advertising, pay per click will remain huge force to reckon with. However, a move towards conversion optimization, which is currently gaining momentum, will not break even until after 2016. However, best you can do, as a marketer is to move away from the traditional pay per clicks count model to optimizing conversion models as soon as possible.

 

Social media advertising

 

There is a huge number of marketers and ‘analysts’ who doubted the power of social media, a few years ago. The truth is that, social media is a reality and in fact, commands the largest audience on the internet. Considering that most social media platforms are growing so fast, and offer a real advertising potential, marketers need to take advantage of the social advertising opportunities in 2013, moving forward.

Apart from using social media advertising as a funnel to fast track products, its effective to enable you determine what people are saying about your brand.

 

Email Marketing

 

The days when marketers spend a huge majority of their time on spam emails with proposals are comfortably over, according to recent research statistics. On average, spam emails convert at the rate of 0.000008%, which means that spam email marketing will not yield anything worthy. However, with an efficient opt in email advertising strategy; businesses are more likely to experience higher rates of conversions and sales, according to experts.

If you use email marketing properly, even in 2013, email marketing can be a cost effective way to market your products and services to the correct, converting market.

 

SMS (short message service)

 

SMS also provides an effective way you can advertise your goods online, according to most experts. According to recent surveys by experts, SMS marketing is better at conversions compared to other advertising methods like email marketing. This could be because SMS is more personal and most people are inclined to read SMS’s, which leads to better conversion rates compared to the latter. However, SMS as an advertising technique requires you to have further statistics and software to ensure that the tracking and optimization works optimally.

 

Search engine advertising

 

Do you know that the search engines provide some of the most effective online advertising channels to websites and businesses? Organic search engine listings provide business owners with the opportunity to appear whenever people search for their products or services online.

Naturally, search engines give top rankings/listings to websites and businesses, which are being talked about by other websites and those, which have authority. If you have an amazing business or product, you should naturally talk about it all over; on websites, social media and so forth. The top organic listings should come naturally.

 

Overall, the above are the most profound methods of online advertising you should be looking out for in 2013, moving forward.

 

 

Author’s bio: Alice McLean is a writer at bestessays.com  with background in history, sociology and internet marketing.  Now she is writing her first book on internet marketing.

 

 

Internet Advertising

Internet Advertising

 

 

 

Posted on May 24th, 2013 by in Internet Marketing / Tagged / Leave a comment

The Video Time Machine: Video Marketing Best Practice From Past, Present & Future

1. Use A Reliable Host
When you are marketing your video, the last thing you want is an unreliable hosting service that ruins your efforts. It’s important to use a provider that will offer you consistent quality and give you the assurance that your video won’t be spontaneously taken down at any point.

Websites such as YouTube and Vimeo are traditionally pretty reasonable at providing such a service; if you want 100% peace of mind, then investing some money into a host such as Brightcove or Bitsontherun might be a good idea.

2. Utilise Video SEO
Video is a great SEO booster, and using sites such as YouTube and Vimeo can greatly aid your SEO efforts. Just like any SEO strategy, your main aim is to allow your video to be found by online users who are searching for content related to your video.

When marketing video, making your video findable by search engines is your top priority. It’s essential that you fill out all of your video meta-data on all the video sharing sites it is hosted on, and to write as much information as the sites allow you to include. Doing so give your video a great chance of climibing to the top of the search rankings.

3. Share Your Video Socially
Cracking social media isn’t always easy, but the power of a social share is unquestionable. Sharing online video on Facebook, Twitter, Google+, LinkedIn, and other social sites allows you to reach an almost limitless audience.

One share to your primary audience could generate further social shares within that group, thus reaching audiences you’ve never interacted with before and spreading your video’s message way beyond your current online reach.

4. Stir Up Interaction
No matter what platform you are using—your website, social profile, video-sharing site, or blog—as the home of your online video, you will need to embrace and interact with the communities there.

Engage with commenters and other users, Like or comment on their content, video-respond to them, share their work, and generally participate in the discussions taking place in those locations.
Doing so will encourage other users to do the same, in turn, with your content and will generally create good marketing karma for you.

5. Measure, Measure, Measure
When you’re looking to the future of marketing your videos on the web, always remember that measuring your current success is your ticket to future success. Whether you’re looking to improve your video views, social following, Likes, conversions, website visits, or bounce rates via online video, you need to regularly check the success of your strategy and tactics.

Try to review your campaigns monthly to keep a close eye on how it is developing over time. Beware checking your content too regularly could give misleading results, allow enough time for your strategy to have ran the majority of its course and make amends accordingly. Use tools like Google Analytics, SEOmoz, HootSuite, Wistia to give yourself a clear view of how well your video campaign is achieving your targets. Once you’ve sat down with your team to review its progress start to plan how to capitalise on its current achievements for the future.

Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.

Posted on March 5th, 2013 by in Video Marketing / Tagged , / Leave a comment

4 Things to Keep in Mind Before You Start Your Affiliate Marketing Campaign

Affiliate marketing programs are a growing online industrial niche. The more you understand the “other end of the line,” the more successful you will be. This means putting much more effort into understanding whom you are marketing to.

1. The Net Is No Longer Random.

The biggest reason why affiliate marketing had a rough start was the anonymous, chance-based nature of the Internet. Most people are Internet proficient and don’t like to waste time surfing. If you spend time getting to know exactly who is most attracted to your sites, you have the opportunity to offer them more than they were expecting and increase traffic. Online searching is no longer purely random and novel. It is direct, purposeful and often means business. Do your best to establish a key shopper “type.”

2. Old Techniques That Have Carried Through.

Before networking and affiliate marketing, businesses were popularized by word-of-mouth advertising. The same people-powered techniques, stunningly hold true online. Customers that have similar interests tend to communicate with each other exclusively. This is why social networking is so advantageous to affiliate marketers. Get to know and serve a few key clients well and they will do your advertising for you. Be consistent; whatever community you market to will learn to love and rely on what you have to offer.

3. Affiliate Marketing Success Requires Evolution.

Each time you experience some success on your affiliate venture, invest a little of that success into becoming more Internet savvy. Treat that home business or online partnership like any other trade and invest yourself in modes of professional improvement. Take classes on programming. Research alternate news sites and consumer resources. Use extra funds to purchase higher-profile ad spots. Do not remain idle. Like any other business, affiliate marketing reflects the efforts of the administrator.

4. Take A More Zen-Like Approach Sometimes With Affiliate Marketing.

Often, affiliate marketers that are experiencing a period of success will give their entire lives to the effort. This is noble and certainly a point of pride for anyone that can boast they were self-made on the Net. However, think about your future. Will you choose to be a slave to the Net and the universe of surfers, or will you always remain in control of how much energy, time and money you put into it?

Sometimes, you must step away from the keyboard, put down the cup of coffee and let the Net “do its thing.” Take a break! Allow your efforts to fully take shape on their own. Have faith that you have performed admirably as an affiliate marketer. This approach will help to ensure you have a long and profitable future in the affiliate marketing business.

Best of luck!

Dan is a blogger and Internet marketer who relies on downloadhaus.com in order to get the latest software downloads.

Posted on September 19th, 2012 by in Affiliate Marketing / Tagged / Leave a comment

3 Ways Your Refund Policy Is Killing Sales

refund policyYour website is getting traffic, you have an awesome product or service and it seems like everyone is in love with what your business is doing. Then why aren’t you making any sales?

It’s a question that online business owners are faced with every day, but when you’re looking for answers, are you looking in the right place? After all, the issue may not be with your products or services; it may be with your refund policy.

Is your refund policy killing sales? Most consumers who shop online check out a business’s refund policy before they decide to buy. This is true of any kind of business; whether your company sells products or services. Consumers want to know that if they’re not happy with the services or products that they receive, that they have a way to get their money back.

Let’s take a deeper look into this and discuss 3 ways your refund policy may be killing sales:

1. You have no refund policy

The easiest way that your refund policy can kill your sales is by simply not having one. If you don’t have a refund policy in place, consumers won’t know if they’re going to be able to get their money back or not and that’s a thought that doesn’t sit well with people. Sure, they could email and ask, but most people won’t ever take the time out and make that extra step. On top of that, even if a person does email your company and asks about what the refund policy is, unless it’s placed in public view (on your website), most people won’t feel confident about it. They won’t know for sure if the reply is coming from a person of authority of if it will be honored in the event that there’s a problem. Continue reading

Posted on May 13th, 2012 by in Internet Marketing, Make Money Online, marketing tips, Small Business / Leave a comment

Blogging For Business 101

blogging for businessBlogging for business can be a little tricky from time to time. On one hand, you have to keep your personal thoughts and beliefs out of your blog posts, but on the other hand, if you blog about your business too much, it can come off as though you’re just trying to promote your business without passing along any valuable information. What do you do?

First, don’t completely rule out posting about your own business. A blog on your business website is the perfect place to inform customers and potential customers of what’s going on in your business. Posting about new products, new services or anything that customers need to know is always a good idea. When it comes to posting about your business, the thing to be careful for is making posts that scream “buy me!” or “do business with me!” People don’t like to feel forced into giving a company money and that’s where making blog posts can work against a company.

In regards to personal thoughts and feelings, it’s true that it’s best to keep them out of blog posts unless the thoughts and feelings can be validated in some way. For example, if you think that a certain piece of technology is the best, you can always link to other well known and trusted sources who feel the same way.

Still a little lost on what to post on your business blog? Check out these suggestions:

Promotions and Contests

Your business blog is a great platform to announce promotions and contests that your company may be running. Once you post the information, you can then share it on your social media accounts or even make a video for it and toss it up on YouTube. This way, you have information about the contest or promotion on various channels so that it’s easier for people to find.

Office Photo Days

Internet users like transparency and quite a few companies have seen good reactions from posting photos of what goes on around their office during the course of the day.  Continue reading

Posted on May 10th, 2012 by in Blogging, Small Business / Tagged , , , / Leave a comment

Ebook Writer Software Version 2.0 Is Live!

 

It’s finally here!

 

We’ve been working on an update to SaneGen – The Internet Time Machine’s Automatic Niche Product Generator.

If you don’t know what it is, this software program:

 

1. Takes your keywords and searches the internet for top quality content.

 

2. Displays that content and allows you to select some (or all) of the content to include in a free report and optin page.

 

3. It then creates BOTH the free report AND the optin page for you at the click of a button!

 

It was downloaded 49,643 times in 2011 ;)

 

Existing Members, download it here:

http://www.theinternettimemachine.com/beta/forums/viewtopic.php?f=5&t=63828&sid=4799c891760f42e1d0cf48c71fa4d735

 

Not a member yet? Sign up here and get SaneGen FREE along with other amazing software!

 

Sincerely,

The ITM Technology Team
 


 


Posted on May 8th, 2012 by in Affiliate Marketing, article marketing, Small Business / Tagged , / Leave a comment

Using Hidden Text May Hide Your Website For Good

hidden textA few days ago, we talked about organic link building; what it means and how it affects your website’s ranking in the search engines. Today we’re going to go over information pertaining to hidden text. Hidden text is one out of the many types of over-optimization and search engine spamming techniques that Google has been cracking down on lately.

What is hidden text?

Hidden text is text placed within website code like normal text would be, only in this case, strategies are used to hide the text from visitors of your website. There are several ways that text can be hidden, such as:

- Using CSS to move it off of the page

- Making the text the same color as the background of the web page

- Making the font size so small that it can’t be seen easily

- Positioning text so that it is behind an image and can’t be seen

There are quite a few more, but the basic idea is hiding text from visitors, but not from the search engines.

Why is hidden text bad?

Hidden text is considered a black-hat SEO technique because it’s deceiving. The purpose of using hidden text most often centers around shoving more keywords on a web page than there’s room for. Rather than filling up a web page with content that’s so stuffed full of keywords that it can’t easily be read, those who take part in this practice will simply hide the text. This way the search engines can see it and pick up on the hidden keyword, but the website will look normal to website visitors.

It’s bad because the search engines really frown upon websites that try and gain an upper hand in the search engine rankings by using deception. It’s deceiving to place hidden text on a website or web page just for the sake of trying to gain search engine rankings. Continue reading

Posted on May 7th, 2012 by in Search Engines, SEO / Tagged , , , , , , / Leave a comment

What Exactly Is An Organic Link?

With all of the talk lately surrounding Google’s new algorithm update (known as “Penguin”), it’s important for website owners and Internet marketers to understand the meanings of certain search engine ranking terms. Today we’re going to cover organic links since link spam is at the forefront of websites getting penalized in Google’s search engine results and in their pagerank system. In our next post, we’re going to cover hidden text and hidden links to further expand the subject matter.

What exactly is an organic link?

Definitions will vary, but simply stated:

- An organic link is a link from another website that links back to your website

- For the link to be truly organic, the site that linked to your site opted to link to your site because they want to

An organic link is NOT

- A link that was purchased by you

- A link that was placed due to some other type of incentive between you and the other website owner

- A link that was made by you on another website pointing back to your own website (more on this below)

- Links obtained by participating in link farms

It gets a little complicated when it comes to link building via commenting systems because it’s often assumed that the website being commented on is being moderated. Therefore, if the website owner approves the comment with the link in it, it’s pretty close to being organic. The problem however is that since so many websites are set up to where visitors can leave comments, links that are contained within comments aren’t weighed as heavily as links that are in the body of the website (main content areas).

More on organic links…

If there’s any confusion regarding why organic links matter, it’s best said that organic links count as votes towards your website’s importance and popularity. The more people that view your content and website as important, the more trusting the search engines are of it.

Mistakes Made

Website owners are quickly starting to realize that Google is picky with links. It wants your site to have links but it prefers those links to be organic. Also, since the algorithm keeps changing and being updated, links that used to be ok to have are now considered middle of the road or even bad links and due to this, website owners see their pagerank decrease with updates even if they’re not doing anything differently than they have in the past. Continue reading

Posted on May 4th, 2012 by in link building / Tagged , , , , , , / Leave a comment

Google Creates A Zoo? Meet Panda’s New Friend Penguin

penguin update

Are You Digging Your Way Out From The Penguin Update?

A little over a month ago, we relayed that Google was cracking down on websites that were a little too rambunctious with their SEO. Since then, more information has been released about this algorithm; specifically the name of it and more about what Google’s thoughts were behind the update. The algorithm update has been dubbed “Penguin” which lends credence to the fact that Google has a habit of naming their algorithm updates after zoo animals. That information aside, what’s important about Penguin and how will it affect your website? (If it already hasn’t.)

First, the important thing to realize is that Google isn’t going after all websites that perform white hat (ethical) SEO. The algorithm update is meant to reduce the amount of spam in the search engine and it’s intended for websites who keyword stuff, build an immense amount of backlinks and take part in other strategies in an attempt to manipulate their search engine rankings. To put it simply, websites that have been affected by Penguin or will be affected by Penguin don’t follow Google’s quality guidelines.  Continue reading

Posted on May 2nd, 2012 by in Internet Marketing, marketing mistakes, marketing tips, Search Engines, SEO, Small Business / Tagged , , , , , , / Leave a comment

When To Start An Email Campaign

email marketing campaign timingThere’s the old saying that “timing is everything” and the statement rings true when it comes to email marketing campaigns. There are a lot of influences on whether or not an email marketing campaign is successful, but timing is a very important influence. If the timing of the campaign is wrong, it can be doomed from the start.

Why Is Timing So Important?

The obvious reason why it’s important is because you don’t want to be marketing products or services that are out of season. For example, you wouldn’t want to start an email marketing campaign on snow removal services if it’s summer. If consumers don’t have a current need for the products or services being marketed in the email campaign at that moment in time, it’s a wasted effort.

Another reason that timing is important is because your targeted audience reads their emails at certain times of the day. It’s a bit tricky to figure out, but think about the demographic of people that you’re sending emails to. Are they business people who are going to be checking their email first thing in the morning Monday through Friday or are they college students who are going to be checking their email during the evenings after class and on the weekends? If you can figure out when the demographic of people that you want to reach checks their email, you can make sure that your email campaign is started at the right time of day.

Now that you know why timing is so important, let’s take a look at when to start an email campaign. The timing of when the emails are sent is important but so is the timing of the overall campaign. Here are a few times when you should consider starting your campaign:

1. During pre-product release (sending out emails in advance informs people of what’s coming up)

2. Once a product has been released (follow up from the pre-release email)

3. When you offer a new service

4. When you’re offering a promotion

5. When there’s something exciting happening at your company

One mistake that online marketers tend to make when they start an email campaign or when they send out emails as part of their campaign is that the emails don’t contain any substance or enough substance. Don’t simply send out emails for the sake of sending out emails. A quick way to get people to unsubscribe is to send them emails full of information that they don’t need or don’t want.  Continue reading

Posted on April 10th, 2012 by in Email Marketing / Tagged , , , / Leave a comment