Internet advertising spends have been increasing significantly over the past few years as more and more people become literate in matters surrounding HTML and web standards. However, the biggest push for internet advertising is the massive audience that’s present on the internet compared to the traditional Medias like TV, radio, print and so forth. For marketers, product campaign choices will definitely pick the internet as a viable advertising channel, moving forward.
Here are some of the common internet marketing strategies to expect in 2013.
Pay Per Click (PPC)
Pay per click has been around for many years and will still be around for years to come. This kind of advertising entails getting click ads out there to the right audience and then working to convert these visits/clicks. Despite the fact that research has shown a massive decline in efficiency for this model of online advertising, pay per click will remain huge force to reckon with. However, a move towards conversion optimization, which is currently gaining momentum, will not break even until after 2016. However, best you can do, as a marketer is to move away from the traditional pay per clicks count model to optimizing conversion models as soon as possible.
Social media advertising
There is a huge number of marketers and ‘analysts’ who doubted the power of social media, a few years ago. The truth is that, social media is a reality and in fact, commands the largest audience on the internet. Considering that most social media platforms are growing so fast, and offer a real advertising potential, marketers need to take advantage of the social advertising opportunities in 2013, moving forward.
Apart from using social media advertising as a funnel to fast track products, its effective to enable you determine what people are saying about your brand.
The days when marketers spend a huge majority of their time on spam emails with proposals are comfortably over, according to recent research statistics. On average, spam emails convert at the rate of 0.000008%, which means that spam email marketing will not yield anything worthy. However, with an efficient opt in email advertising strategy; businesses are more likely to experience higher rates of conversions and sales, according to experts.
If you use email marketing properly, even in 2013, email marketing can be a cost effective way to market your products and services to the correct, converting market.
SMS (short message service)
SMS also provides an effective way you can advertise your goods online, according to most experts. According to recent surveys by experts, SMS marketing is better at conversions compared to other advertising methods like email marketing. This could be because SMS is more personal and most people are inclined to read SMS’s, which leads to better conversion rates compared to the latter. However, SMS as an advertising technique requires you to have further statistics and software to ensure that the tracking and optimization works optimally.