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Internet time machine is a one-stop shop where you get the perfect and wholesome solutions for all your digital marketing needs. We have been in the business for more than a decade, and we have a deep understanding of how the internet works.

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Content Marketing

Content marketing plays a very major role in digital marketing. Reaching the right person with the right message will definitely fetch you a lot of leads.

Media Marketing

Media Marketing involves a lot of creativity that should be capable of creating an impact in the minds of the people.

Influencer Marketing

Influencer Marketing is a great way to target and reach the potential audience.

Internet Marketing News

6 Reasons Why Internet Marketers Don’t Believe SEO Is Marketing

There are two main ways to market your websites in the search engines; though PPC (pay per click) ads or through SEO (search engine optimization). While PPC and SEO are completely different, if done properly, they both achieve the same result. The result is that people come to your website and see what you have to offer. It doesn’t matter if you’re selling something, you’re an affiliate marketer or you just want traffic to your blog; all websites need traffic in order to be successful.

Why is it then that some Internet marketers don’t believe that SEO is marketing? If a website owner is using PPC to drive traffic to their website, no one will question that running PPC ads is a form of marketing. Why then do people question whether getting a website in the top of the search engine results naturally through SEO is marketing or not? Let’s take a look at 6 possible reasons for this.

1. SEO Isn’t Instant

The number one reason why SEO isn’t considered marketing is because there’s no instant pay off. With PPC marketing or other forms of online marketing, you can get pretty quick results soon after you start the process. Unfortunately, search engine optimization is a process that takes time and time isn’t something that people have a lot of.

Another issue about the fact that SEO isn’t instant is money. If a new company is on a small budget, they’re not going to have a ton of money to invest in SEO. This doesn’t necessarily mean that the company or marketing department believes that SEO isn’t a form of marketing, but sometimes it’s not an option regardless of how people feel about it.

2. There’s No “Ad”

When a marketer uses a PPC ad, Facebook ad, banner ad or even a print ad, there’s physical proof of an advertisement. With SEO, the only physical proof is the search result, which at the beginning of the SEO process, may be several dozen pages back in the search results. Sometimes the physical ad is needed for a marketer to feel like they’re actually marketing.

3. Intensive Work

As we’ve mentioned before, there’s nothing instant or quick about SEO and on top of that, it does take a lot of work. This goes against the grain of the quick and powerful solutions that most Internet marketers either preach or claim that they can accomplish these days.

4. Tracking

With SEO, you will have what seems like a million statistics. Marketers don’t want to spend the majority of their time looking over numbers and trying to figure out what they all mean. Marketers once again want results to be quick and simple. Spending days going over traffic statistics, keywords and what content people read the most isn’t a walk in the park.

5. Bragging

There are what seems like millions of marketers shouting to the world how much they know and how awesome they are at marketing. You don’t often hear millions of people say that they’re great at SEO. Does this mean that SEO isn’t marketing? No, it means that SEO is more challenging and it’s more time consuming and therefore, the bragging rights aren’t the same. And by the way, if you hear someone say that they can get your website to the first position in Google for your keywords in 24 hours…you might want to question that statement.

6. You Can’t Teach It In A One Hour Seminar

This isn’t meant to be a dig at online marketers, it’s the simple truth. We love marketing just as much as any other company, but SEO is an ongoing process that a person can’t learn in an hour. Sure, there are plenty of SEO seminars and conferences but they’re not meant to be used for other people to learn how to optimize a website in an hour or less.

SEO is online marketing; it’s simply a different form of online marketing. For some companies, PPC marketing words better but for others, SEO is the better choice. It really depends on your specific situation, your time and your budget.

6 Ways Social Media Marketing Can Go Wrong

There’s a big myth that surrounds social media marketing. The myth is that having a Facebook profile for your business, a Twitter account for your business, a YouTube account and a business blog means that a business owner is going to see success from social media marketing. The reason that this is a myth is because mistakes can be made in social media marketing that hurts your business more than it helps it.

When you’re marketing online through platforms like Facebook and Twitter for example, they are easy to use and most people are at least familiar with them. This can lead to people feeling overly confident about their social media skills when they actually don’t know anything about what it takes to see success from it. You need to learn how to be effective at it just like you need to learn any other online marketing technique.

To show you how mistakes can be made, here are 6 ways that social media marketing can go wrong:

 

Everyone has bad days here and there but you don’t want to let current or potential customers know about it. You may think it’s harmless to go on and on about how one of your customers yelled at you or how you didn’t make a lot of money last month, but people on the other side of the fence may view it as whining. When it comes to money, it’s also good to remember that if you complain about a lack of it, that’s going to make your customers wonder if your business is stable or financially secure.

Being Judged for Everything You Say (or don’t say)

Every word you post on social media websites, your blog, your YouTube channel and any other outlets that you use to help you market are going to be watched, listened to and scrutinized. This means that you may say something or post something that’s offensive to people even when you had no intention to do so.

Not Being Able to Help

As a business owner, you have a lot going on and that’s completely understandable. Due to your schedule, you may find yourself hiring or asking someone else to manage your social media accounts for you. Many companies do this but if you don’t choose the right person then your company’s reputation is at stake. If the person who is posting on your social media profiles doesn’t know answers to questions that customers are asking or cannot converse about what’s going on in your business, then people will start to question the credibility of not only you, but your business as well.

Getting Too Personal

It’s very important to have separate business social media profiles and accounts that are not linked to or connected with your personal profiles and accounts. You never know when a setting might be missed and you may end up letting all of your customers know about your personal life even if you didn’t intend for it to happen that way.

Becoming a Spam Artist

If it’s not every 5 minutes or every hour, then you might think that all of those links that you post are not going to irritate those who are interested in your business. However, depending on how you word things, the content that’s attached to the links etc., it can only take one or two a day for people to get annoyed and fed up. When you’re posting links to your content or things that you promote, start off slowly and when you post, post it once and then give it some time before you post it again. A few days or a week doesn’t count.

Not Using All Aspects of Social Media

If you have a Facebook and Twitter account and use them regularly, that’s a great start but those aren’t the only aspects of social media marketing. YouTube, LinkedIn and blogs are also very important aspects. There are also smaller social media type sites that you may be able to find some luck on as well and you’re not doing your business any favors by only focusing on one or two platforms of social media.

There are a lot of mistakes that can be made in social media marketing and the six above doesn’t even scratch the surface. There is plenty of research to be had and that can easily be found online regarding the differences between good social media marketing and bad social media marketing. Before you get started, take the time to find out those differences so that you don’t find yourself making mistakes right out of the gate.

Top Internet Marketing Blogs: 2012 Edition

Here at The Internet Time Machine, our goal is to provide our readers with up to date and useful information on Internet marketing, social media marketing, PPC Marketing, Affiliate Marketing and SEO. However, there is a world of awesome information regarding Internet marketing and related subject matters out there that shouldn’t be missed. For that reason, we’ve developed our list of the top Internet marketing blogs: 2012 edition. If you tuned into 2010′s list, you may see some familiar faces or blogs that didn’t make the cut a couple of years ago.

In no particular order, here are the top Internet marketing blogs: 2012 edition.

Copyblogger: Copyblogger has been a huge name in the online marketing and blogging industry for several years and with good reason. Not only do they provide excellent information, but they cover several areas of Internet marketing, including content marketing, SEO, email marketing, keyword research and copywriting. Internet marketing doesn’t simply consist of one fact and Copyblogger understands that and covers all facets quite well.

Search Engine Land: Search Engine Land takes on all things search; search engine marketing and search engine issues. Also tossed in there is information and tips pertaining to social media. It’s a comprehensive blog and a must read if you want to find out the latest search engine news, want to know how to improve SEO or want to know the best way of going about marketing in the search engines.

ReelSEO: ReelSEO focuses on video Internet marketing and offers tip, tricks and advice for anyone or any business who wants to know more about using videos to market online. There’s a ton of information, not only about using videos to market online, but also on how to create awesome videos that will get your content and your business noticed.

Damn, I Wish I’d Thought of That!: Damn, I wish I’d thought of that blog name! While the blog/website has a catchy name, Andy Sernovitz provides really awesome advice on online marketing. A lot of the content focuses around word of mouth marketing and simple good customer service, which are two things that a lot of online marketers tend to forget about. Great tips on how to market online while also being personal with your customers and making them feel appreciated.

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