ITM Marketing Blog

Using Hidden Text May Hide Your Website For Good

ShareA few days ago, we talked about organic link building; what it means and how it affects your website’s ranking in the search engines. Today we’re going to go over information pertaining to hidden text. Hidden text is one out of the many types of over-optimization and search engine spamming techniques that Google has been […]

Posted on May 7th, 2012 by in Search Engines, SEO / Tagged , , , , , , / Leave a comment

Google Creates A Zoo? Meet Panda’s New Friend Penguin

ShareA little over a month ago, we relayed that Google was cracking down on websites that were a little too rambunctious with their SEO. Since then, more information has been released about this algorithm; specifically the name of it and more about what Google’s thoughts were behind the update. The algorithm update has been dubbed […]

Posted on May 2nd, 2012 by in Internet Marketing, marketing mistakes, marketing tips, Search Engines, SEO, Small Business / Tagged , , , , , , / Leave a comment

Google Analytics In Real Time: How Can It Help You?

ShareIf you use Google Analytics to monitor your website and traffic statistics, then you’ve seen all of the changes that Google has made to the service over the last few months. One of the changes that they made is integrating real time reporting. With real time reporting, website owners can see how many people are […]

Posted on April 6th, 2012 by in Analytics, Internet Marketing, marketing tips, Search Engines, Small Business / Tagged , , , , , , / Leave a comment

Don’t Make Assumptions In Internet Marketing

ShareDuring a casual conversation with a business owner the other day, the subject matter of SEO came up. It’s pretty common for everyone to have their own opinion over search engine optimization, but in this instance, I walked away feeling a little puzzled. In regards to SEO, it was conveyed to me that this business […]

Posted on April 4th, 2012 by in Internet Marketing, marketing mistakes, Search Engines, SEO, Small Business / Tagged , , , , , , / Leave a comment

Should You Manage Your Own PPC Ads?

ShareIn the world of Internet marketing, PPC ads are a desirable way to drive traffic to a website. When you can get your PPC ad on the first page of the search engine results, there’s a decent chance that it will be seen and clicked on. Of course this isn’t always the case, but we’ll […]

Posted on March 29th, 2012 by in PPC Marketing, Search Engines / Tagged , , , , / Leave a comment

Will Your Website Get Dinged For Being Over Optimized?

ShareJust when you thought that you had your website’s SEO figured out, Google goes and changes things again. For anyone who’s ever worked in SEO or has even done a little bit themselves on their website, you know it’s par for the course. So what’s this latest change and how will it affect website owners? […]

Posted on March 23rd, 2012 by in Search Engines, SEO / Tagged , , , , / Leave a comment

6 Reasons Why Internet Marketers Don’t Believe SEO Is Marketing

ShareThere are two main ways to market your websites in the search engines; though PPC (pay per click) ads or through SEO (search engine optimization). While PPC and SEO are completely different, if done properly, they both achieve the same result. The result is that people come to your website and see what you have […]

Posted on February 28th, 2012 by in Search Engines, SEO, Small Business / Tagged , , , , / Leave a comment

Is Your Anchor Text Sinking Your Link Building Ship?

ShareWhen you’re link building back to your website (otherwise known as building backlinks), are you paying attention to the anchor text of those links? One mistake that’s often made by people who are just starting out in link building for the first time is that they don’t use good anchor text in their links or […]

Posted on February 13th, 2012 by in Internet Marketing, link building, marketing mistakes, marketing tips, Search Engines, SEO, Small Business / Tagged , , , , / Leave a comment

6 Reasons Why Your Website Content Isn’t Being Read

ShareHave you been looking over your website’s analytics lately and have noticed that a lot of your content isn’t being read by Internet users? There can be several different reasons why your website content isn’t being read and those reasons can range from simple mistakes all the way up to more complex situations. Unfortunately, if […]

Posted on February 11th, 2012 by in Blogging, Content Marketing, marketing tips, Search Engines, SEO, Small Business / Tagged , , , , / Leave a comment

5 SEO Tips You Might Not Know

ShareNew to SEO? As you’ve probably figured out by now, search engine optimization is a vast field that includes several different sub-areas. Even if you’ve been trying your hand at optimizing your website for a while now, it can take years to learn a good deal of information about SEO. Then of course, once you […]

Posted on February 9th, 2012 by in General, Search Engines, SEO, Small Business / Tagged , , , , , / Leave a comment