ITM Marketing Blog

Does Your Story Connect With Consumers?

ShareIn the old days, customers used to be able to walk into their favorite local stores to pick up the products they needed or they used to be able to walk into a local business to talk about services that the business provided. When a consumer did most of their purchasing previous to the Internet, […]

Posted on March 15th, 2012 by in Company Branding, Internet Marketing, marketing mistakes, marketing tips, Small Business / Tagged , , , , , , / Leave a comment

5 Reasons You Should Interview Your Website

ShareIf you’re an online business owner, who do you interview? People who you consult with? People who you hire? People who want to invest in your company? When you think of interviews, you think of people who you hire or you work with, but what about your website? Your website acts as your online brand; […]

Posted on March 7th, 2012 by in Company Branding, Internet Marketing, marketing tips, Small Business / Tagged , , , , / Leave a comment

8 Ways To Create Trust Online

ShareHow do you create trust online? Creating a product or marketing whatever services that you’re selling is normally the easy part when you compare it to getting online consumers to trust you and your business. Matter of fact, if your business is unable to get web consumers to trust it, there’s very little room for […]

Posted on February 29th, 2012 by in Company Branding, General, Internet Marketing, marketing tips, Small Business / Tagged , , , , , / Leave a comment

Internet Marketing Strategy- Starting With A Plan

ShareThe number one reason why most businesses fail is because they start without a plan or start without a good plan in place. It doesn’t matter what type of business that you start or run; every business needs a plan. Internet marketing is an accessible job to many since all you really need to get […]

Posted on January 23rd, 2012 by in Company Branding, General, Internet Marketing, marketing tips, Small Business / Tagged , , , , / Leave a comment

Tips For Branding Yourself And Your Business Online

ShareOnline branding doesn’t seem like a big challenge at first, but the process can actually be quite complicated. If you have multiple companies for example, do you keep them all under the same brand or do you brand them separately? If you do business online under your own name, how do you brand yourself in […]

Posted on January 10th, 2012 by in Company Branding, General, Internet Marketing, marketing tips, Small Business / Tagged , , , , , / Leave a comment

Using The Delete Button To Manage Social Media Blunders

ShareAnother day, another person ranting about something on Twitter. It’s no secret that Twitter is a very powerful tool when it comes to customer service. Over the past several years consumers have demanded more transparency from companies and Twitter is a great platform to be just that. People have realized that the quickest way to […]

Posted on December 8th, 2011 by in Company Branding, General, Internet Marketing, marketing mistakes, Social Media & Networking / Tagged , , , , , / Leave a comment

How To Become An Online Trendsetter Part 2

ShareA few days ago we talked about how to become an online trendsetter. In the 2nd part of this series, we’re going to talk about things that you need to be careful of or keep in mind if one of your goals is to become an online trendsetter. Becoming an online trendsetter is possible and […]

Posted on October 16th, 2011 by in Blogging, Company Branding, General, Internet Marketing, marketing tips / Tagged , , , / Leave a comment

How To Become An Online Trendsetter

ShareThose who dabble in a business online or have any type of Internet presence have a number of goals that they’d like to see met. One popular goal is to become an online trendsetter, but what exactly is an online trendsetter and how do you become one? An online trendsetter is a person (or even […]

Posted on October 14th, 2011 by in Blogging, Company Branding, General, Internet Marketing, Make Money Online, marketing tips / Tagged , , / Leave a comment

How NOT to Write a Press Release

SharePress release writing is an area that can make or break a company depending on how the release is written. The act of writing a press release for your company probably seems pretty simple. You format it, tell people what you want to tell them and then let them know how they can contact you […]

Posted on September 15th, 2011 by in Company Branding, Content Marketing, General, Internet Marketing, marketing mistakes, marketing tips, Search Engines, Small Business / Leave a comment

Marketing Trends Point Toward Marketing for Other Companies—How Working Together Can Increase Your Marketing Opportunities

Share With the entrance of the Internet and social media platforms, marketing has become more complicated than ever. Because there are so many different ways a company can choose to market their brand, it is common for a few to fall through the cracks. While social media and e-mail marketing are becoming necessary to the […]

Posted on September 14th, 2011 by in Affiliate Marketing, Company Branding, Content Marketing / Tagged / Leave a comment