At the Internet Time Machine, we like to give you tips and tricks every now and then that could possibly help out with your overall marketing goals. Over the past few years, the competition in Internet marketing has increased and it’s really made marketers have to take a step back and look at what they can do in order to increase their chances for success.

Dealing with customers, website visitors and other people online is something you have to do on a regular basis and respect and a good attitude can go far. Not to sound cliché, but you’re running a business, even if it’s an online business and you need to treat people like you would want to be treated. What can happen though is that once you get started and see a little bit of success, that line of thinking can go out the window. Your websites and your products are performing well, so why would you want to take the time out of your busy schedule in order to communicate with people who may not even be interested in the products or services that you’re marketing?

Even though you’re working in an online environment, people still talk. There’s a general rule of thumb in business that if you make a customer happy, that customer might tell one or two people about their experience but if you make someone angry, they are going to tell several people. These days, with the popularity of social media, it’s very easy for a person’s unhappiness to reach a large amount of people in a very short amount of time.

You are going to deal with people as an Internet marketer who say negative things about you and your company. You’re going to deal with unhappy customers and people who for no reason at all feel the need to pick you apart. It’s very tempting to lash out at these people and give them a piece of your mind, but as a business owner, you need to keep a good attitude and respect other people even if they show no respect to you. Respect and a good attitude will get you further in all areas in life than a bad attitude will get you.

Here are a few things that you can implement to make sure that you’re always doing the best you can to treat people positively:

Answer

One reason why people get upset when they email a company is because they often do not get a reply in a timely manner. If you can manage to respond and respond in a timely manner (1-2 days), then that will help smooth the situation over. If you can’t get back to the person in a timely manner or you don’t get back to them at all, it’s only going to make them more upset.

Address

When you respond to a complaint or an unhappy person, find out what it is that they are unhappy about and then address the problem. When you address it though, make sure to be personable. Another reason why people get unhappy is because companies respond generically or with an answer right out of the company or website’s policy. People don’t want to hear about that stuff; they want to know that you understand where they are coming from.

Offer

Make your peace offering or give a solution to the problem. Of course whatever solution you come up with may not make the person happy but you should try to offer some type of solution. Simply doing nothing will only aggravate the person more.

Let It Go

If you’ve done the three things above and nothing has worked, then it’s time to let it go. You can try offering a few more solutions to see if any of them stick but it is true that there are some people in life who simply can’t be pleased no matter what the issue is. When this is the case, apologize for not being able to help them more or to their satisfaction and explain that there is nothing else that you can do and that you wish them the best. Yes, they may still talk negatively about you or your marketing business, but you are human and there is only so much you can do in order to try to fix a problem.

In the end, whenever there is a problem, at least the person on the other end will walk away from the situation knowing that you made an attempt to fix the issue and that you did it respectfully. They may not realize that right away but at some point they will realize that you treated them with dignity and that you tried to help them.

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