Internet advertising spends have been increasing significantly over the past few years as more and more people become literate in matters surrounding HTML and web standards. However, the biggest push for internet advertising is the massive audience that’s present on the internet compared to the traditional Medias like TV, radio, print and so forth. For marketers, product campaign choices will definitely pick the internet as a viable advertising channel, moving forward. Here are some of the common internet marketing strategies to expect in 2013. Pay Per Click (PPC) Pay per click has been around for many years and will still be around for years to come. This kind of advertising entails getting click ads out there to the right audience and then working to convert these visits/clicks. Despite the fact that research has shown a massive decline in efficiency for this model of online advertising, pay per click will remain huge force to reckon with. However, a move towards conversion optimization, which is currently gaining momentum, will not break even until after 2016. However, best you can do, as a marketer is to move away from the traditional pay per clicks count model to optimizing conversion models as soon as possible. Social media advertising There is a huge number of marketers and ‘analysts’ who doubted the power of social media, a few years ago. The truth is that, social media is a reality and in fact, commands the largest audience on the internet. Considering that most social media platforms are growing so fast, and offer a real advertising potential, marketers need to take advantage of the social advertising opportunities in 2013, moving forward. Apart from using social media advertising as a funnel to fast track products, its effective to enable you determine what people are saying about your brand. Email Marketing The days when marketers spend a huge majority of their time on spam emails with proposals are comfortably over, according to recent research statistics. On average, spam emails convert at the rate of 0.000008%, which means that spam email marketing will not yield anything worthy. However, with an efficient opt in email advertising strategy; businesses are more likely to experience higher rates of conversions and sales, according to experts. If you use email marketing properly, even in 2013, email marketing can be a cost effective way to market your products and services to the correct, converting market. SMS (short message service) SMS also provides an effective way you can advertise your goods online, according to most experts. According to recent surveys by experts, SMS marketing is better at conversions compared to other advertising methods like email marketing. This could be because SMS is more personal and most people are inclined to read SMS’s, which leads to better conversion rates compared to the latter. However, SMS as an advertising technique requires you to have further statistics and software to ensure that the tracking and optimization works optimally.
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If you’ve been down the Internet marketing road only to not see the results you were looking for monetarily or otherwise, then read on. If you’re thinking about starting your own Internet marketing business and you’re concerned about not going into it with the right mind set or you’re worried about making mistakes, then read on as well. The truth is that not every Internet marketing business succeeds- they more often fail than not and there are many reasons for the lack of success. To bring light to some of the issues that prevent success, we’ve composed a list of 10 reasons why people fail at Internet marketing. Full disclosure- even if you’re not making any of these mistakes, that doesn’t mean that you are guaranteed success. Many factors go into determining someone’s success in any type of business and Internet marketing is no different. Lack of Research One of the reasons why people fail at Internet marketing is because they jump into it without doing any research. You may have an idea stuck in your head and then you decide to roll with it without actually knowing anything about the niche or how it’s faired performance wise in the past. For example, if other people or companies have tried to market a product or service in the past and every single person has seen the same results, there may be a good reason for the product or service not performing well. Maybe there’s no consumer demand for it right now and that’s something you won’t know until you do the proper research. No Business Plan It doesn’t matter if your plan is to create one small niche website to market or if you’re planning to launch the next big Internet marketing company- you still need a business plan. Without a business plan, your goals can get lost along the way and if you lose focus of why you’re doing what you’re doing, then it can create a problem. Already Been Done Another reason is that you end up trying to market a product or service that’s already been done several times before by other people. If there is too much competition, then your website and your products can easily get lost in the mix. Those who have seen success often see it by developing or marketing unique products that have a consumer or business demand that don’t already have a ton of competition.
Here at The Internet Time Machine, our goal is to provide our readers with up to date and useful information on Internet marketing, social media marketing, PPC Marketing, Affiliate Marketing and SEO. However, there is a world of awesome information regarding Internet marketing and related subject matters out there that shouldn’t be missed. For that reason, we’ve developed our list of the top Internet marketing blogs: 2012 edition. If you tuned into 2010′s list, you may see some familiar faces or blogs that didn’t make the cut a couple of years ago. In no particular order, here are the top Internet marketing blogs: 2012 edition. Copyblogger: Copyblogger has been a huge name in the online marketing and blogging industry for several years and with good reason. Not only do they provide excellent information, but they cover several areas of Internet marketing, including content marketing, SEO, email marketing, keyword research and copywriting. Internet marketing doesn’t simply consist of one fact and Copyblogger understands that and covers all facets quite well. Search Engine Land: Search Engine Land takes on all things search; search engine marketing and search engine issues. Also tossed in there is information and tips pertaining to social media. It’s a comprehensive blog and a must read if you want to find out the latest search engine news, want to know how to improve SEO or want to know the best way of going about marketing in the search engines. ReelSEO: ReelSEO focuses on video Internet marketing and offers tip, tricks and advice for anyone or any business who wants to know more about using videos to market online. There’s a ton of information, not only about using videos to market online, but also on how to create awesome videos that will get your content and your business noticed. Damn, I Wish I’d Thought of That!: Damn, I wish I’d thought of that blog name! While the blog/website has a catchy name, Andy Sernovitz provides really awesome advice on online marketing. A lot of the content focuses around word of mouth marketing and simple good customer service, which are two things that a lot of online marketers tend to forget about. Great tips on how to market online while also being personal with your customers and making them feel appreciated.